Case 2: Selecting an Amazon S3 file

If you wish to select an Amazon S3 file, click on “Select”. You will then need to name your seed. You can also give it a brief description and add labels to it. Once you have done this, click on the “Create” button.

Next step is to select which data from your S3 account you want to pull. So, you click “Get started”.

You will then be redirected to a new window. Under the “Source” tab, you need to select one folder or file within the folder you want to transfer. Please note that If you click on “Select” on one folder all the files within it will be selected.

Now you have selected your data source. Click on “Next” and under the “Define” tab you can see the columns that AudienceHub automatically sets.

In this case, there is one column for the ID’s, the identifier column, and one for the categories defined in the file you uploaded. 

This is based on survey data, specifically on what respondents have chosen when asked whether they intend to buy a new phone within the next 3 months, like “No” or “Pretty sure”. 

You need to select which kind of ID you want. For example, it can be the AudienceProject ID or Mobile ID. Remember, you will not be able to change the ID type later on.

Please note that under the “intent” column, where you have the “categorical variables”, it is important that the categories are mutually exclusive in order to get the best prediction. The panelist can't be both in “No” and “I don’t know”, for example.

Finally, you can click on “Transfer data” to create your seed and you will then be able to see the data summary of your file in the “source” section. Here, you will also be able to upload new files.

You can also look into the “Statistics” section to get insights on the current and historical size of your seed, its columns and values. In the “columns” section, you will be able to change how the column names are displayed and rename them.

This means your seed is ready to be used to create an audience of people you can grow and push to other platforms. Please check our “Create your audience” section to learn more.