Create your audience
Now that you have created your seed(s), you have the basis for audience modeling, what we name as “creating an extended audience”, which you can use for targeting.
In AudienceHub, you have two ways of creating an audience.
First, you can click on “Create audience” from a seed you have just created. This means this seed will automatically be the source for the audience you will build.
Alternatively, you can just login to AudienceHub and click on “Audiences”, right next to “Seeds”. In this case, you will have to define which seed you want to use as a source, if you have created more than one already.
| In this guide we will continue with the seed called “Phone Purchase Intent UK” based on a UserReport survey question that we have created in a previous guide. |
Once you click on “Create audience”, you will be redirected to a page where you can give your audience a name and a description. Also you can select a group in which you want to insert the audience you are creating, for example grouping your audiences into clients or categories.
Finally, you can add labels to your audience. This makes it easier to navigate through all the audiences you have created.
Once you are done, click on "Create".
You will then be redirected to the “source” section. In this case, we already have the UserReport seed called “Phone Purchase Intent UK” that we just created in the previous guide as a source.
However, if you were to create an audience from scratch, you would have an “empty” source page here. In that case, you would need to click on “Add” and choose from your existing seeds or create new ones. If you do not which to select an additional source, please go on reading this guide. If you instead wish to add an additional source, please read the guide “Add an additional source to your audience”.
How to grow your audience
Now, you are ready to start growing your audience. First, you will need to click on “Grow”. Here, you will meet our prediction robot, AIR who will help you grow your audience and reach a bigger crowd. Click on “Get started”.
AIR, the Audience Intelligence Robot, will ask you to specify categorical columns. This will help AIR to know which behaviour to look for and where to look for it when growing your audience. Click on “Let’s get training”. This is where you tell AIR who and where to look for.
So first, you need to select a country. In this case, we will select the United Kingdom because our data source is from the UK.
Now, click “Next” to select who you want or do not want to include in your modeling. For that, you need to select which categories are positive, meaning you want them in your audience and which categories are negative, meaning you do not want them in your audience. You have to select at least one positive and one negative, otherwise you won’t be able to proceed, while the rest can be neutral and will be ignored when growing your audience. Let’s say we want “Definitely” and “Probably” as positives because we want people who are likely to buy a mobile in the next 3 months and “No” as a negative because we do not want people who are not likely to buy a mobile in the next 3 months . If you click on an option once, it will become green, which means positive, while clicking on it twice will make it red, hence negative. The options you do not click will be considered neutral.
Please note that in this example, we are building an audience from only one source, the seed called “Phone Purchase Intent UK”. If you also had another source, for example, the seed “Gender”, you would need to select positive and negative categories for it too.
Click on “Start analyzing” and please be aware it normally takes some time to grow it.
You can keep track of the growing process in the grow section. Once your audience is fully grown, you can see a graph in which you need to select the size of your audience.
Please note that this is a trade off between the size of your audience and the precision of your data.
The bigger the size of the audience, the lower the precision of data, and vice versa.
By precision, we mean to which degree the identified behaviour among the seed should look like the behaviour of the device cookies available for targeting.
Let’s chose 80% precision, corresponding to around 5 million device IDs. Then click on “Save”.
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Please notice that this graph is updated every two weeks. This means that if you later wish to change precision, the audience size under the “Push” and “Statistics” tabs will present a discrepancy in numbers. In order to see the correct number of ideas you can go to the troubleshooting session, find the reach section and click on restart. This way you will force the size of the audience to be synced with the new precision you have chosen.
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Please read our guide "Pushing an audience" to learn how to push the audience you have created and grown to platforms.
Comments
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Now, click “Next” to select who you want or do not want to include in your modeling. For that, you need to select which categories are positive, meaning you want them in your audience and which categories are negative, meaning you do not want them in your audience. You have to select at least one positive and one negative, otherwise you won’t be able to proceed, while the rest can be neutral and will be ignored when growing your audience. Let’s say we want “Definitely” and “Probably” as positives because we want people who are likely to buy a mobile in the next 3 months and “No” as a negative because we do not want people who are not likely to buy a mobile in the next 3 months . If you click on an option once, it will become green, which means positive, while clicking on it twice will make it red, hence negative. The options you do not click will be considered neutral.
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