AudienceHub is a self-service platform that allows you to build first-party audiences for activation in your online media campaigns, based on data you have collected.
Once you have selected your data source, AudienceHub allows you to create audiences, based on your own source.
The steps you will need to take are the following three:
- Creating a seed (the data source on which your audience will be based).
- Creating and growing an audience (here you will specify in detail the characteristics of the audience you want to grow and push to other platforms).
- Pushing an audience (finally, you will select the demand or supply-side platforms as well as data management platforms where you want to use your audience).