The AudienceProject Team

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  • Introducing Insights: how to create an Insights report

    Introducing Insights Audience Insights is an AudienceHub feature that bridges the gap between building, activating and measuring audiences. With Insights, you can identify the socio-demographic pro...

  • How to understand my Insights Report

    Your audience Insights report consists of three reporting sections helping you understand the sociodemographic profile and the total estimated sizes of your audience in the online population. 1. Es...

  • Creating and growing an audience

    Create your audience Now that you have created your seed(s), you have the basis for audience modeling, what we name as “creating an extended audience”, which you can use for targeting. In AudienceH...

  • Add an additional source to your audience

    Now, this is where you can join more than one source to create the audience you wish with pretty much any attribute you can think of. Say for example you wish to create an audience made up of women...

  • Case 3: Selecting survey data from UserReport

    If you wish to select survey data from your UserReport account, click on “Select”. You will then need to name your seed. You can also give it a brief description and add labels to it. Once you have...

  • Case 2: Selecting an Amazon S3 file

    If you wish to select an Amazon S3 file, click on “Select”. You will then need to name your seed. You can also give it a brief description and add labels to it. Once you have done this, click on th...

  • Case 1: Selecting a customer file

    If you wish to select a customer file, click on “Select”. You will then need to name your seed. You can also give it a brief description and add labels to it. Once you have done this, click on the ...

  • Creating a seed

    When you set up your AudienceHub account, your first step will be to create seeds. These seeds will be the sets of data with which you will create your audiences. On the top bar of your interface, ...

  • What is AudienceHub?

    AudienceHub is a self-service platform that allows you to build first-party audiences for activation in your online media campaigns, based on data you have collected. Once you have selected your da...

  • Pushing an audience

    Finally, you can push the audience you created to a platform of your wish.You just need to click on the “Push” section and select the platform you want to push your audience to. Here, you are able ...